5 Rules to Strengthen Your Personal Brand on Instagram
Visual AppearanceThe visual aspect is the first impression people get from a profile. It is important to develop a style that reflects your personality and makes you stand out from the crowd. Having a unique visual identity helps others immediately recognise your content.
Fill in Your Profile with Maximum InformationThis is essential to give your personal brand more credibility. However, if you want to professionalise your profile, avoid using handles like @aninha or @maria_simpática.
Never Post Random PhotosYour content should always be relevant and convey the right message.
Engage and Be SociableIf you want people to follow and interact with your profile, you need to do the same. Commenting on other profiles attracts audiences who might be interested in your content, bringing in new followers and engagement. However, avoid interacting randomly—select the companies and topics that align with your expertise and interests.
Use Captions for Your ImagesImages accompanied by captions have a greater impact. When you add a description, you encourage people to comment and reflect on a topic.
Followers Without ValueHaving a large number of followers is meaningless if they are not genuinely interested in your content. Focus on the quality of your audience instead of simply increasing numbers. Avoid using strategies like “Follow me, and I’ll follow you back.”
Create a Unique HashtagHaving your own hashtag can help promote your personal brand on Instagram and even on other social media platforms. Always include your personal identifier in your posts.
The key to standing out is developing a strong personal brand—identifying and effectively communicating what makes you unique in a positive way. Being different or charismatic can sometimes be more important for landing a job than having a lengthy CV.
Source: Universia